In this episode, I wanted to spend some time sharing my thoughts on one of the most fundamental aspects of building your business successfully: finding your niche. When you try to speak to everyone you speak to no one, so it's important to set yourself apart in the marketplace. You really need to think about how you’re going to approach it successfully and in a way that will make you excited and continue to grow and love what you do while bringing that transformation to your ideal client.

 In this episode, you will learn:
- What are the five questions to ask yourself when determining your niche inside your fitness business
- Why you need to be thinking about the transformation you want to provide and how to provide the framework for it
- How to determine your client’s struggle and the problem that you will solve for them

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired...

For today’s episode, I was so excited to talk with Greg Hawthorne Jr. who is a Certified Athletic Trainer who spent nearly a decade working with elite-level athletics. He has worked for the Carolina Panthers, Florida State University, the Jacksonville Jaguars, the Detroit Lions, the Rhein Fire in Dusseldorf, Germany, and both Michigan State University and The University of Michigan Athletics. He has implemented Human Performance programs with great success in a variety of populations, ranging from high caliber athletes to the geriatric population. Greg talks to us today about his hunger for knowledge and the need to use that knowledge to help individuals perform and function at their optimum level. 

Greg & I discuss:

• How to discern what education to invest in compared to the niche in which you work
• Key tips on expanding, growing and pushing the envelope
• Greg’s journey from starting out to becoming a top-level strength and conditioning coach for...

In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach. 

Takeaways:

• Identifying the promise of the transformation that you want to provide
• How to position your messaging for the best possible outcome
• What is the Hero’s Journey and how to make it work for you

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. 

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll send you a very...

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and Scripting Coach for Brandon Lucero, Katie shares with us today how we can use our OWN story and experiences very powerfully in our content and messaging.

In this episode you will walk away with the tools you can implement TODAY in your content.  

You’ll also learn:

• How to build trust with your ideal client to sell more easily and authentically
• The four different story types, how to create them and how to use them
• How to use emotions and themes in your...

In today’s episode, we’re going through a 10-step checklist of business fundamentals that all successful coaches and clinicians wished they knew when they first started - because these steps can help you start generating revenue today. 

Update 11/16/21: After you listen, for an update to these tips and more, check out Episode 116! I've updated my thoughts in this episode to reflect what I have learned and changed in my business.

In this episode, you’ll learn: 

• How to create your own “magnetic messaging” that will set you apart from the rest so your ideal client will come to you
• How to use market research to know who your ideal client is and what they need
• Keys to engage with your audience so that you’re nurturing them -not chasing them

Listen & Subscribe on your Favorite Podcast App!

      

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or...

In this episode of PT Profit Podcast, I discuss the main habits of successful coaches that enable them to grow their business, widen their audience base and get the most out of their efforts on social media by sticking to these tried and true methods.

In this episode, you’ll hear:

• Ways to escape your comfort zone so that you can widen your audience.
• How you can become the consistent element that makes the difference between a lead and a client
• Keys to eliminating behavior that can cause you to backpedal and prevent you from moving forward

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. 

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get...

Welcome to the PT Profit podcast! During this inaugural episode, we dive into how fitness professionals can improve their business models and why this is a topic so close to my heart. Live the life you love without resorting to sleazy tactics! 

I talk about:

• The pressure that comes with being a solo-podcaster.
• Setting the tone for this podcast.
• What I’m bringing to the table.
• The lowered expectations set for mothers.

...and so much more!

Join me on this journey.

Podcast Review + Bonus Offer

If you enjoy this episode, I would love to hear your favorite part or what inspired you. Leave us a 5-star review over at Apple Podcasts by clicking here. 

Be sure to screenshot the published review and send it to the team at [email protected], and we’ll send you a very special BONUS episode: How to Optimize your IG so that you can get your first 5 high paying clients even with just 100 followers.

...